Technology
Digital XPress provides a full Digital Asset Management solution (DAM).
It’s a technological platform consisting of various modules. Our DAM system supports and optimizes all processes in the marketing function in connection with the development, maintenance and distribution of assets.
The DAM solution can be customized to specific client needs and Digital XPress is able to integrate the DAM solution into our client’s ERP system in order to link metadata to images and files.
The cornerstones of the DAM solution are a powerful media database called XMedia and a publishing tool called XPublish.
The philosophy of our DAM solution can be described as “One File, One Place”. All creative assets, metadata, etc. are stored in ONE place in ONE edition. This approach eliminates the need for local archives and limits manual transactions and re-loops in the proofing process. Because the DAM solution is web-based, changes in assets or metadata will be available to the users on-line, in real time. All the user needs is a computer and a web browser.