Danfoss is a Danish based international Company operating in 54 countries. Danfoss is widely recognized as being leaders in research, production and development of mechanical and electronic components and system solutions within their particular market segments.

The situation:

For decades, Danfoss has had an in-house graphic design and advertising department, which handles a variety of jobs for the company's many internal departments and – in the latetest years – external customers throughout the world. In order to ensure a flexible consistency within corporate graphical identity elements, to boost efficiency and to provide better service to its customers, and build and maintain an even stronger brand Danfoss wanted an Internet-based solution that would enable the advertising department to control the huge amounts of campaign elements exchanged daily between the company's thousands of employees situated across the globe. 

Prior to selecting XMedia and XPublish from Digital XPress, a thorough research process was carried out. The selection process was especially important because XMedia was to replace a proprietary image and database solution that was one of the most frequently used digital systems in the Danfoss domain. At the same time, Danfoss wanted a system based on a technological platform which was capable of growing with Danfoss’ needs.

The outcome:

  • Danfoss chose XMedia because the technological solution perfectly matched their requirements – one image database, templates for ads and brochures to be used by non-graphic professionals and to ensure a coherent brand cross borders and business units worldwide, but also because they wanted a professional partner that combines unique technical knowhow with a deep in-sight in all aspects of graphical workflows.
  • Danfoss was successful in centralizing the location of their images and marketing documents, with metadata from another platform.
  • Digital XPress helped Danfoss create XMedia-based templates for advertisements, brochures and banners to enable Office-users to work professionally within the framework of the corporate brand guide.

Client cases

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